What are the primary components of your company strategy for branded footwear? How do Internet sales of branded footwear fit into your company’s overall strategy? What is your company’s Internet strategy? What is your company’s strategy for private-label footwear?

Table of Contents

QUESTION

  1. What are the primary components of your company strategy for branded footwear?
  2. How do Internet sales of branded footwear fit into your company’s overall strategy? What is your company’s Internet strategy?
  3. What is your company’s strategy for private-label footwear?
  4. What is your company’s strategy for growing the business?
  5. What are the 3-4 chief elements of your company’s production strategy (as concerns number and location of plants, making plant upgrades, worker compensation, use of TQM/Six Sigma programs, use of overtime, and so on)?
  6. What are the 3-4 chief elements of your company’s marketing strategy (as concerns pricing, advertising, rebates, use of celebrity endorsements, S/Q ratings for branded footwear, number of footwear models, and deployment of all the other weapons of competitive rivalry to outmaneuver rival footwear companies)?
  7. What are the 3-4 chief elements of your company’s finance strategy as concerns use of debt, dividend payments, sales/purchases of stock, use of cash, and approaches to achieving a good credit rating?
  8. What options for being a first-mover does your company have? Do any of these first-mover options hold competitive advantage potential?
  9. ANSWER

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