Part 1: Please use the attached ppt for part 1. at least 300 words with the 3 references and APA format After reviewing the assigned reading materials, complete the following activities: 1. Develop a product service idea. A. Describe the product/service including the benefits of using the product/service B. Discuss the potential customers for this product/service

QUESTION

Part 1: Please use the attached ppt for part 1. at least 300 words with the 3 references and APA format

After reviewing the assigned reading materials, complete the following activities:

1. Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2. Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each.

Part 2: at least 300 words with the 3 references and APA format

Your company is experiencing decline in business because of competition. Your manager thinks they may be able to turn the company around if they can get help from an IT professional on E-Commerce and Mobile Technologies. Assume your company is a traditional retail entity similar to Sears, Macy’s or K-Mart, suggest ways your company can use E-Commerce and Mobile Technologies to increase its visibility and sales. In your discussion, explain what is E-Commerce and Mobile Technology.

ANSWER

Leveraging E-Commerce and Mobile Technologies to Enhance Visibility and Sales in Traditional Retail

Introduction

In today’s digital era, traditional retail entities face significant competition, leading to a decline in business. To counter these challenges, embracing E-Commerce and Mobile Technologies can prove instrumental in turning the tide. This essay explores the potential of these technologies and suggests strategies for increasing visibility and sales for companies such as Sears, Macy’s, or K-Mart.

Defining E-Commerce and Mobile Technologies

E-Commerce involves the online buying and selling of goods and services, facilitated through websites or online marketplaces. On the other hand, Mobile Technologies refer to the use of mobile devices like smartphones and tablets for accessing information and conducting transactions on the go.

Online Store Development

One effective strategy for enhancing visibility and sales is the development of an online store. Establishing a user-friendly website with seamless navigation and an attractive interface will enable customers to explore products and make purchases conveniently. Implementing secure payment gateways and robust inventory management systems will inspire trust and streamline operations (Zanzalari, 2022). Additionally, optimizing the website for mobile devices ensures a seamless shopping experience on smartphones and tablets.

Mobile Applications

Creating dedicated mobile applications can significantly enhance customer engagement and drive sales. These apps can provide personalized product recommendations, exclusive deals, and seamless checkout processes. Push notifications can be utilized to notify customers about new arrivals, sales, and promotions, fostering a sense of urgency and encouraging repeat purchases. By leveraging mobile technologies, traditional retailers can tap into the growing market of mobile users and enhance brand visibility.

Omni-Channel Integration

To provide a cohesive shopping experience, integrating online and offline channels is crucial. Customers should be able to browse products online, check availability in local stores, and make purchases through multiple channels. Implementing features like click-and-collect, where customers can order online and pick up their purchases at a nearby store, bridges the gap between physical and digital retail (Riaz et al., 2021). Additionally, offering seamless returns and exchanges between online and offline channels enhances customer satisfaction and loyalty.

Data Analytics and Personalization

By harnessing the power of data analytics, retailers can gain valuable insights into customer behavior and preferences (Miller, 2023). This information can be used to personalize the shopping experience, tailoring product recommendations and promotions to individual customers. Advanced analytics can also help retailers identify trends, optimize pricing strategies, and forecast demand accurately. Such personalized experiences foster customer loyalty and boost sales.

Conclusion

In the face of fierce competition, traditional retail entities can regain momentum by leveraging E-Commerce and Mobile Technologies. By developing user-friendly online stores, creating mobile applications, integrating multiple channels, and personalizing the shopping experience, companies like Sears, Macy’s, or K-Mart can enhance their visibility and drive sales. Embracing these technologies is essential for staying relevant in today’s digital landscape and meeting the evolving expectations of tech-savvy consumers.

References

Miller, J. (2023, April 27). Leverage the Power of Data to Boost Your Sales — and Your Customer Connections. Entrepreneur. https://www.entrepreneur.com/growing-a-business/how-to-leverage-data-and-analytics-to-connect-with-customers/448933 

Riaz, H., Baig, U., Meidutė-Kavaliauskienė, I., & Ahmed, H. (2021). Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail. Information, 13(1), 12. https://doi.org/10.3390/info13010012 

Zanzalari, D. (2022). Advantages of E-Commerce. The Balance. https://www.thebalancemoney.com/advantages-of-ecommerce-1141610