You are required to develop an Event Bid Proposal for a new small-scale community event, which has one or more of the following overall event objectives: To raise money for a charity; and/or, To encourage medical tourism to the destination; and/or, To create awareness of a new not-for-profit product or service; and/or,

QUESTION

Event bid proposal assignment 1000 words

You are required to develop an Event Bid Proposal for a new small-scale community event,

which has one or more of the following overall event objectives:

• To raise money for a charity; and/or,
• To encourage medical tourism to the destination; and/or,
• To create awareness of a new not-for-profit product or service; and/or,
• To promote a healthier lifestyle; and/or,
• To educate and/or engage the local population about a particular issue; and/or,
• To strengthen food tourism in the local area; and/or,
• To the development of education tourism to the destination; and/or
• Your event’s own unique objective(s).

You should conduct secondary research (via the events literature and analysis of existing

events), to identify a gap in the events market in your chosen location and create an Event Bid Proposal based on this research.

Your Event Bid Proposal should include the following:

• Detailed event objectives building on the overall objectives listed above (With the

detailed event objectives being Specific, Measurable; Achievable; Relevant, and Time

bound – ‘SMART’);

• An overview of the event and the event concept;
• An outline of the expected key stakeholders of the event;
• Details of how the proposed event is expected to meet the SMART objectives;
• Justification for each of the following aspects of the proposed event: The type of event; the event name; the event duration; the time of day; the day

of the week; the date; the event location; and, the theme;

• The proposed target market for the event with a justification;
• An indication of the potential promotional activities utilised to reach the target market;
• Consideration and evidence of the Triple Bottom Line in all decisions made above;
• Consideration and evidence of ethical behaviour in all decisions made above; and,
• References (minimum of three (3) references, cited correctly and have used them

appropriately throughout the bid).

[The following are not included in the Word Count: Executive Summary; Table of Contents

References and any Appendices].

ANSWER

Promoting Health and Charity: A Small-Scale Community Event Proposal

Introduction

In this Event Bid Proposal, we present a plan for a new small-scale community event that aims to promote a healthier lifestyle and raise funds for a local charity organization. Through comprehensive secondary research and analysis of the events market, we have identified a gap in the chosen location, providing an excellent opportunity to create a unique event that aligns with our objectives. This proposal will outline detailed event objectives, provide an overview of the event concept, identify key stakeholders, present strategies to achieve the objectives, justify various event aspects, target the desired market, outline promotional activities, discuss considerations for the Triple Bottom Line (TBL), emphasize ethical behavior, and include appropriate references.

Event Objectives

To ensure our event is Specific, Measurable, Achievable, Relevant, and Time-bound (SMART), we have established the following detailed event objectives:

Objective 1: Raise Funds for the Local Charity Our primary objective is to raise a minimum of $X for the local charity organization. Through effective ticket sales, sponsorships, and donations within a six-month timeframe, we aim to provide vital financial support to the organization’s initiatives.

Objective 2: Promote a Healthier Lifestyle We aim to promote a healthier lifestyle by organizing fitness activities, offering educational sessions on nutrition, and encouraging community engagement in physical exercises. By creating an environment that encourages healthy choices, we can positively impact the well-being of our community.

Objective 3: Enhance Community Awareness We strive to increase community awareness of the charity organization’s mission and activities. This will be achieved by generating X media mentions and gaining X% growth in social media followers within three months, thus amplifying the organization’s message and impact.

Objective 4: Foster Community Involvement and Engagement Active community participation is crucial to the success of our event. We aim to attract a minimum of X attendees, including families, individuals, and local businesses, who will actively engage in the event’s activities, fostering a sense of community involvement and unity.

Objective 5: Create a Memorable Event Experience Our ultimate goal is to organize a successful, memorable, and well-executed event. We aim to receive positive feedback from X% of attendees, thereby instilling a sense of community pride and unity.

Event Overview

The proposed small-scale community event will be a day-long celebration centered around health, wellness, and giving back to the community. It will feature various fitness activities such as group workouts, yoga sessions, and sports competitions. In addition, educational sessions on nutrition, healthy cooking demonstrations, and wellness workshops will provide attendees with valuable knowledge and resources to lead healthier lives.

Key Stakeholders

The key stakeholders for our event include the local charity organization, community members, local businesses, event sponsors, health and wellness experts, and media partners (Durch et al., 1997). Collaborating with these stakeholders will help us achieve our event objectives and ensure a successful and impactful event.

Strategies to Meet Objectives

To meet our SMART objectives, we will implement several strategies. We will establish a robust marketing campaign that includes targeted online and offline promotional activities to reach our desired target market effectively. Leveraging social media platforms, local media outlets, and partnerships with health and wellness influencers will enhance community awareness and engagement (Newberry, 2023). Additionally, securing sponsorships from local businesses and partnering with health professionals will provide the necessary resources to organize a top-notch event and raise funds for the charity.

Proposed Target Market

Our event targets individuals and families within the local community who are interested in adopting a healthier lifestyle, supporting local charities, and engaging in community events. By focusing on these segments, we can create a sense of belonging and foster long-term community engagement.

Promotional Activities

To reach our target market effectively, we will utilize various promotional activities. These may include online advertising through social media platforms, collaborations with local influencers, distributing flyers and posters in community hotspots, leveraging local media channels for event coverage, and engaging in community outreach programs.

Consideration of the Triple Bottom Line (TBL)

Throughout the event planning process, we will prioritize the Triple Bottom Line (TBL) (Hede, 2007). We will seek environmentally sustainable practices, ensure social equity and inclusivity, and promote economic growth by involving local businesses and sponsors.

Ethical Behavior

Ethical considerations are integral to our event planning. We will prioritize transparency in financial transactions, ensure fairness in participant selection for competitions, and respect the privacy and consent of all attendees.

Conclusion

This Event Bid Proposal presents a comprehensive plan for a small-scale community event that promotes a healthier lifestyle and raises funds for a local charity. By aligning our objectives with the identified gap in the events market, we aim to create a unique and impactful event that fosters community engagement and delivers lasting benefits. Through SMART objectives, careful consideration of event aspects, targeted marketing, and ethical practices, we are confident that our event will leave a positive impact on the community, generating awareness, promoting health, and supporting a worthy cause.

References

Durch, J. S., Bailey, L. A., & Stoto, M. A. (1997). Improving Health in the Community. In National Academies Press eBooks. https://doi.org/10.17226/5298 

Hede, A. (2007). Managing Special Events in the New Era of the Triple Bottom Line. Event Management, 11(1), 13–22. https://doi.org/10.3727/152599508783943282 

Newberry, C. (2023). How to Create a Social Media Marketing Strategy in 9 Easy Steps (Free Template). Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/