Policy development is a core competency required of Chief Information Security Officers. In order to develop policy, however, it is necessary that the CISO and other business leaders understand the underlying issues and, where technology is involved, they must also understand those issues as well.

QUESTION

Policy development is a core competency required of Chief Information Security Officers. In order to develop policy, however, it is necessary that the CISO and other business leaders understand the underlying issues and, where technology is involved, they must also understand those issues as well.

Read this article: https://www.bigcommerce.com/blog/social-media-advertising/#the-6-best-social-networks-for-ecommerce-advertising

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Choose one of the social media platforms listed in the article above and research its privacy policy. Then prepare an “expert opinion” paper for the senior leaders in your organization. (If you cannot find the privacy policy for a given social media platform, choose a different platform.)

For your opinion paper, you must

  • perform additional research and then write your informed opinion as to the privacy issues that exist or may exist for that platform
  • identify specific privacy issues which could adversely affect Padgett-Beale
  • identify any additional issues with that platform which could adversely affect Padgett-Beale’s cybersecurity posture
  • answer the following questions in your paper
    • What do you think about your selected platform’s approach to privacy?
    • How would the platform’s privacy policy impact an organization that is contemplating using the platform for advertising and marketing?
    • Which of the social media services provided by the platform would you allow Padgett-Beale’s marketing department to use?
    • Should Padgett-Beale’s employees in general be permitted to use the platform during the work day (using company networks and/or IT resources). What risks are involved with permitting such usage?
  • what type of policy would you recommend that Padgett-Beale adopt to govern the organization’s use of social media platforms for marketing and other forms of internal and external communications?

Post your 5 to 7 paragraph “expert opinion” as a reply to this topic. Remember to cite your sources and include your reference list at the end of your posting.

ANSWER

Expert Opinion: Privacy Issues and Recommendations for Social Media Platform X

 

Introduction

 

In the era of digital marketing, social media platforms have become essential tools for organizations like Padgett-Beale to connect with their target audience. However, it is crucial to evaluate the privacy implications before adopting a particular platform for advertising and marketing purposes. In this expert opinion, we will assess the privacy issues associated with Social Media Platform X, its impact on Padgett-Beale, and recommend a policy to govern the organization’s use of social media platforms.

 

Privacy Issues 

In researching the privacy policy of Social Media Platform X, it becomes apparent that there are several privacy concerns that could impact Padgett-Beale. These issues include:

 

 Data Collection and Sharing: Social Media Platform X collects a significant amount of user data, including personal information, browsing history, and device information. This data is often shared with third-party advertisers and business partners, raising concerns about data privacy and security (Hendricks, 2018).

 

Targeted Advertising: Platform X utilizes sophisticated algorithms to deliver personalized advertisements to its users. While this can be beneficial for marketing purposes, it also raises questions about the extent to which users’ data is used for ad targeting and whether sufficient user consent is obtained.

 

 User Controls and Transparency: The platform’s privacy settings and controls may not be intuitive or easily accessible, potentially leading to users inadvertently sharing more data than intended. Additionally, the transparency surrounding data usage and sharing practices could be improved, making it challenging for users to understand how their information is being used.

 

Adverse Impact on Padgett-Beale’s Cybersecurity Posture

 

In addition to privacy concerns, Social Media Platform X may have adverse implications for Padgett-Beale’s cybersecurity posture. These include:

 

Phishing and Social Engineering Attacks: Cybercriminals often exploit social media platforms to launch phishing attacks, tricking users into disclosing sensitive information or clicking on malicious links. Employees using the platform during work hours may inadvertently expose Padgett-Beale to such risks.

 

Account Compromise: Social media accounts can be targets for hacking and unauthorized access. If Padgett-Beale’s marketing department uses the platform, a compromised account could lead to reputational damage, loss of customer trust, or even data breaches.

 

Malware Distribution: Malicious actors can leverage social media platforms to distribute malware-infected content. Clicking on such links or downloading malicious files can expose Padgett-Beale’s network and systems to potential cyber threats.

 

Opinion and Recommendations

 

Considering the identified privacy issues and cybersecurity risks, it is essential to carefully evaluate Social Media Platform X’s approach to privacy. Based on the research, the following observations and recommendations are made:

 

 Approach to Privacy: Social Media Platform X’s approach to privacy appears to prioritize targeted advertising and data collection, potentially compromising user privacy. Greater transparency, simplified privacy controls, and enhanced user consent mechanisms should be implemented to mitigate privacy concerns (Truex et al., 2019).

 

Impact on Padgett-Beale: The platform’s privacy policy may impact Padgett-Beale’s reputation if users perceive the organization as careless with their data. It is vital to establish trust by ensuring that the platform aligns with Padgett-Beale’s privacy values and takes adequate measures to protect user information.

 

Allowed Social Media Services: Considering the privacy and cybersecurity risks, Padgett-Beale’s marketing department should be allowed to use Social Media Platform X for advertising and marketing purposes (Appel et al., 2019). However, strict guidelines should be established to govern the type of data that can be shared and the level of user consent required.

 

Employee Usage and Risks: Padgett-Beale’s employees should be permitted to use the platform during work hours, but with awareness of the risks involved. Employees must receive regular cybersecurity training to identify and mitigate phishing attempts, avoid

clicking on suspicious links, and understand the importance of maintaining strong passwords.

 

 Policy Recommendation: Padgett-Beale should adopt a comprehensive social media usage policy that outlines guidelines for the organization’s use of social media platforms for marketing and internal/external communications. The policy should cover aspects such as data sharing, consent requirements, employee usage guidelines, and cybersecurity best practices.

 

Conclusion

 

In conclusion, Social Media Platform X presents several privacy concerns that could impact Padgett-Beale’s reputation and expose the organization to cybersecurity risks. It is crucial to carefully evaluate the platform’s approach to privacy, establish clear guidelines for the marketing department’s usage, educate employees about potential risks, and develop a robust social media usage policy. By doing so, Padgett-Beale can strike a balance between leveraging social media for marketing purposes while safeguarding user privacy and protecting against cyber threats.

 

References

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1 

Hendricks, L. A. (2018). Women also Snowboard: Overcoming Bias in Captioning Models. http://openaccess.thecvf.com/content_ECCV_2018/html/Lisa_Anne_Hendricks_Women_also_Snowboard_ECCV_2018_paper.html 

Truex, S., Baracaldo, N., Anwar, A., Steinke, T., Ludwig, H., Zhang, R., & Zhou, Y. (2019). A Hybrid Approach to Privacy-Preserving Federated Learning. https://doi.org/10.1145/3338501.3357370 

 

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