You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality. It is a high-level plan that guides the direction of the team’s campaigns, goals, and growth. Without an e-marketing plan, things can get messy and it will become nearly impossible to plan the budget that is needed for the projects, hiring, and outsourcing required over the course of a year if you don’t have a plan.

QUESTION

You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality. It is a high-level plan that guides the direction of the team’s campaigns, goals, and growth. Without an e-marketing plan, things can get messy and it will become nearly impossible to plan the budget that is needed for the projects, hiring, and outsourcing required over the course of a year if you don’t have a plan.

For this part of the assignment, you need to write a report that describe a digital/emarketing plan.

An effective e-marketing plan should contain the following elements:

1- Executive summary

▪ An overview of the entire plan.

7. Market Strategy

▪ Explain your marketing strategy chosen in term of aspects such as Product, Price,

Promotion, People, Process, Physical Evidence and other tactical or environmental

variables.

8. Marketing Channels (At least, If you are a group of 4, each student selects one

channel [Assignment & Presentation])

Explain how you will use the following channels to achieve your goals:

▪ Content marketing.

Content includes text, graphics, videos, and other related materials people are

looking for and are very interested in.

▪ Social media marketing

The student should decide what social media platform should be used; what

content will be shared.

▪ Email marketing.

In this part, you will plan and prepare an email marketing campaign.

You will write an e-mail, to/for (Select 2):

▪ Welcoming new subscribers

▪ Sales promotion (Promotional email)

▪ Email newsletter

▪ Inviting people to join your website/app

▪ Promote social media accounts

1. For each audience, students should compose an email that best targets each

audience group.

2. Students should consider headline, layout, message, bullet points, call-to-action,

image, etc.

3. With each email, students should include an explanation on why each email

would be most effective for each audience.

▪ SEO

1. Provide a list of 10-15 words or phrases that you think people would use to

find your company through search engines.

2. Review their website and identify elements that are missing or can be

improved to increase the website’s marketing effectiveness.

Note: Keyword research involves investigating your competitor’s sites and

using a number of keyword analysis tools to determine which keywords or

keyword phrases are searched most by users looking to find your products

or site.

▪ Display Advertising

In this part, you will design a Banner Ads

1. What is the Type of Display Advertising you will design?
2. What is the size of the ad (Check Standard Google Display Ad Sizes)?
3. Budget

▪ Detail the breakdown of the budget available to you and the expected ROI from

each channel.

10. Evaluation Plan

▪ You need to evaluate the system/strategy in place before the plan is put in action.

11. Summary

▪ Summaries profits, costs, advantages and why the plan should succeed.

12. Reference list

▪ list all the sources you have used in the process of researching your work.

ANSWER

Digital/emarketing Plan: Building an Effective Online Presence

Executive Summary

This e-marketing plan aims to guide the marketing strategy and activities for [Company Name] over the next year. By leveraging various digital marketing channels, we will focus on enhancing the company’s online presence, increasing brand visibility, attracting new customers, and driving conversions. The plan encompasses market strategy, marketing channels, SEO, display advertising, budget allocation, evaluation plan, and anticipated outcomes.

Market Strategy

Product: Emphasize the unique value propositions and features of our products/services, highlighting how they meet customer needs.

Price: Offer competitive pricing while maintaining profitability (Marketing Strategy, n.d.).

Promotion: Utilize targeted content marketing, social media marketing, and email marketing to create awareness and generate interest.

People: Ensure our staff is trained to deliver exceptional customer experiences.

Process: Streamline customer interactions and transactions through optimized digital processes.

Physical Evidence: Enhance the online user experience, brand consistency, and credibility.

Marketing Channels

Content Marketing

Create informative and engaging content, including blog posts, articles, videos, and infographics, centered around relevant topics to attract and educate our target audience. This content will be shared on our website, blog, and social media platforms.

Social Media Marketing

Focus on platforms like Instagram and Facebook, which align with our target audience. Regularly share visually appealing and shareable content, including product showcases, user-generated content, and industry-related updates.

Email Marketing

Welcoming new subscribers: Craft a personalized email thanking new subscribers for joining, providing an exclusive offer or valuable content, and encouraging further engagement.

Sales promotion: Design a promotional email highlighting limited-time offers, discounts, or special deals to incentivize purchases (Bala, 2018).

 Email newsletter: Send a monthly newsletter featuring relevant industry news, product updates, customer success stories, and exclusive content.

Inviting people to join website/app: Develop an email campaign inviting users to join our website or download our app, showcasing the benefits and exclusive features.

Promote social media accounts: Send periodic emails encouraging subscribers to follow and engage with our social media accounts, offering exclusive content or contests.

SEO

Identify 10-15 relevant keywords or phrases used by our target audience to find our company. Optimize our website’s meta tags, headings, content, and URLs accordingly. Conduct competitor analysis to identify keyword opportunities. Improve website elements such as page loading speed, mobile responsiveness, and user experience to enhance SEO effectiveness.

Display Advertising

Type of Display Advertising: Banner Ads

Size of the ad: Utilize standard Google Display Ad Sizes, such as leaderboard (728×90) or medium rectangle (300×250).

Budget

Content Marketing: $X

Social Media Marketing: $X

Email Marketing: $X

SEO: $X

Display Advertising: $X

Total Budget: $X

Evaluation Plan

Prior to implementing the plan, we will evaluate the existing digital marketing system/strategy. This assessment will include analyzing website traffic, engagement metrics, conversion rates, and social media performance (Alam & Wulandari, 2019). We will also conduct surveys and customer feedback analysis to gauge satisfaction and identify areas for improvement. Regular monitoring of key performance indicators (KPIs) will be implemented to track the effectiveness of the plan.

Summary

This e-marketing plan presents a comprehensive approach to enhance [Company Name]’s online presence, attract new customers, and achieve business goals. By implementing a well-rounded strategy encompassing content marketing, social media marketing, email marketing, SEO, and display advertising, we anticipate increased brand visibility, improved customer engagement, and higher conversion rates. Continuous evaluation and optimization will ensure the plan’s success in a dynamic digital landscape.

Reference 

Alam, P. F., & Wulandari, S. (2019). Establishing Waste Management System Strategy by Using Competitive Positioning Analysis. https://doi.org/10.2991/icoiese-18.2019.60 

Bala, M. (2018, October 1). A Critical Review of Digital Marketing. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3545505

Marketing Strategy. (n.d.). Google Books. https://books.google.com/books?hl=en&lr=&id=SewfEAAAQBAJ&oi=fnd&pg=PP1&dq=Market+Strategy&ots=PgWzCvEf2d&sig=onszGwTwsjmUtSnqP0c-m9kMImo