#6 ARTICLES AND APPLICATIONS (due on April 8th) (a) Select any 2 of the following recent articles from HBR on Marketing. Please a) indicate your choice (b) Summarize the key messages of each article in your own words. (c) Describe how each article applies to a different marketing problem that brands you know well are facing. Using ideas borrowed from each article, please recommend actionable solutions to each problem.

The New Science of Consumer Emotions: https://hbr.org/2015/11/the-new-science-of-customer-emotions

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Change Consumer Behavior with These Five Levers: https://hbr.org/2012/11/change-consumer-behavior-with

Why Your Customers’ Social Identities Matter: https://hbr.org/2015/01/why-your-customers-social-identities-matter

Don’t Persuade Customers — Just Change Their Behavior: https://hbr.org/2014/02/dont-persuade-customers-just-change-their-behavior


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