You will create an advertisement for a favorite product you have. It can be food, drink, household item or even for a favorite place you like to visit such as a vacation resort or even just the local park. In this advertisement you will apply your skills we covered. You only need to apply one technique, layer, tool option, etc., however, you may apply more if you feel you need to in order to create the advertisement to your liking.

QUESTION

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Instructions:  You will create an advertisement for a favorite product you have. It can be food, drink, household item or even for a favorite place you like to visit such as a vacation resort or even just the local park. In this advertisement you will apply your skills we covered. You only need to apply one technique, layer, tool option, etc., however, you may apply more if you feel you need to in order to create the advertisement to your liking.

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You will create an advertisement for a favorite product you have. It can be food, drink, household item or even for a favorite place you like to visit such as a vacation resort or even just the local park. In this advertisement you will apply your skills we covered. You only need to apply one technique, layer, tool option, etc., however, you may apply more if you feel you need to in order to create the advertisement to your liking.
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Once this is completed, you will complete a two page Paper: 12 font Times New Roman, double spaced paper in APA Style format (all formatting aspects to be in APA including references) describing the following:

1. Purpose of the advertisement. You must identify a valid purpose as if this advertisement is will be posted for the public.
2. Describe how you organized or customized workspace used and any challenges or purpose identified.
3. Describe the design principles, elements and graphics applied and why it was selected.
4. Describe the tools and/or layer applied and why it was selected.
5. Describe the repairing or retouching applied from and why it was selected.
6. Describe any image adjustment you applied to the image from and why it was selected.
7. Save your file as two different formats and describe how the two images differ.

ANSWER

Advertisement: “Tropical Paradise Vacation Resort”

Purpose of the Advertisement

The purpose of this advertisement is to entice potential customers to visit the “Tropical Paradise Vacation Resort,” a stunning destination that offers an unforgettable experience filled with relaxation, adventure, and natural beauty. By showcasing the resort’s unique features and highlighting the benefits of a tropical getaway, the advertisement aims to generate interest and inspire individuals to book their dream vacation.

Workspace Organization and Customization

To create this advertisement, I utilized professional graphic design software with a customized workspace. I organized my workspace by creating separate layers for each element of the advertisement, such as the resort’s logo, images of the resort, and text overlays. This organization allowed for easy manipulation and adjustment of individual components, ensuring a cohesive and visually appealing final product (Dwivedi et al., 2022). One challenge I encountered during the design process was selecting the most captivating images that accurately represented the resort’s allure while adhering to copyright regulations.

Design Principles, Elements, and Graphics

In this advertisement, I applied various design principles, elements, and graphics to create a visually compelling composition. The principles of balance, emphasis, and contrast were crucial in guiding the layout and placement of elements within the advertisement. By arranging the images and text strategically, I achieved a balanced and harmonious composition that draws the viewer’s attention to the resort’s unique offerings.

The design elements I incorporated included vibrant colors, tropical motifs, and bold typography. The color palette featured a combination of warm tones, such as vibrant oranges and lush greens, evoking a sense of relaxation and natural beauty. Tropical motifs, such as palm trees and exotic flowers, added an element of escapism and adventure, further enticing potential visitors. The typography utilized bold and elegant fonts to highlight key messages and evoke a sense of luxury and sophistication.

Tools and Layers Applied

In the creation of this advertisement, I utilized a range of tools and layers to enhance the design. One essential tool was the pen tool, which allowed me to create precise and smooth paths when selecting and extracting elements from the original images. This ensured that the images seamlessly integrated into the overall composition.

To maintain flexibility and ease of editing, I organized the various elements of the advertisement into separate layers. This layer-based approach enabled me to manipulate and adjust individual components without affecting the rest of the design, facilitating efficient revisions and enhancements.

Repairing and Retouching

To enhance the visual appeal of the resort images, I applied repairing and retouching techniques. This involved removing any distractions or imperfections present in the original images, such as blemishes, stray objects, or undesired elements (Macoviciuc, 2018). By ensuring the images were flawless and captivating, I aimed to create a strong visual impact and convey the resort’s commitment to excellence.

Image Adjustment

To achieve a cohesive and vibrant look, I applied image adjustments to enhance the overall appearance of the advertisement. This involved fine-tuning elements such as brightness, contrast, saturation, and sharpness. By making these adjustments, I aimed to showcase the resort’s vibrant colors, breathtaking landscapes, and pristine facilities accurately. This attention to detail created a visually compelling advertisement that truly captured the essence of a tropical paradise.

Saving the File in Two Different Formats

I saved the final advertisement in two different formats: JPEG and PNG. The JPEG format is widely compatible and optimized for online platforms, making it ideal for digital advertisements. This format compresses the image size without significant loss of quality, enabling fast loading times and seamless online viewing.

On the other hand, the PNG format was chosen to preserve the advertisement’s transparency and high-resolution graphics. PNG files support a wider range of colors and allow for the inclusion of transparent backgrounds, making them suitable for print media or situations where the advertisement may be superimposed onto various backgrounds.

By saving the advertisement in these two formats, I ensured its adaptability across different platforms and mediums, maximizing its reach and impact.

Conclusion

In conclusion, through the purposeful organization of workspace, the application of design principles and elements, the utilization of tools and layers, image repairing and retouching, and image adjustments, I have created a captivating advertisement for the “Tropical Paradise Vacation Resort.” This advertisement aims to inspire individuals to embark on a tropical getaway, showcasing the resort’s beauty, luxury, and adventurous offerings. By saving the file in JPEG and PNG formats, the advertisement is optimized for online and print use, ensuring widespread exposure and impact.

References

Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B. A., Buhalis, D., Cheung, C. M. K., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D., Gustafsson, A., Hinsch, C., Jebabli, I., . . . Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542 

Macoviciuc, A. (2018). English Homophones and Spelling. Andutzu. https://www.academia.edu/36558860/English_Homophones_and_Spelling 

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